The Ideas Dept.

Creative ideas.


Freelance & Consulting

Combining over 15 years of strategic marketing and consulting experience, I am quickly able to pick up those extra tasks or projects that you and your team don't have either the time, or the expertise, to handle.

Marketing strategy

I bring the the big ideas to your marketing strategy. Helping you and your team to get clear on your marketing strategy and helping you map a clear path to your success.

web design

Strategy Implementation

Having a great marketing strategy in place is one thing. Putting it into practice is another. I take action for you, putting your marketing strategy to work and getting results.

With the right marketing strategy, built on deep understanding of your market, your audience and your point of difference, and implemented with great results, I help your business shine. 

Why Choose to Work with Me?

I have over 15 years of experience generating real marketing results for clients across many different industries.

I work with you to build a creative marketing strategy, and then to implement that strategy through a variety of digital marketing tools that will make your business shine.

First I listen. THEN I come up with the great ideas.

At The Ideas Dept. my strategy and implementation processes start way before I start work with you.

First I listen to ensure I understand your business. I ask the right questions to make sure your marketing strategy and digital assets are perfectly set up to work hard for you.

By making sure I understand your business and your ideal client I can ensure my ideas connect and communicate authentically with the right people.

Hi! I'm Kirsten...

…the ideas behind The Ideas Dept.

I live and work in beautiful Meeanjin (Brisbane), Australia, sharing my suburban backyard with my two kids, my partner, my beautiful pup, Hattie and, every now and then, our resident wild koala.

Our home is near a quiet, meandering river next to which I ride my bike and take long walks on the weekends. I live for adventure and plane rides and take the opportunity to travel whenever I can.

So how can I help you?

Creating your marketing strategy

If you’re feeling a bit lost as to what’s next for your business or confused about what marketing strategies will work for you, my marketing strategy process will help by clarifying your business goals, identifying your target audiences, creating your key messages and suggesting the marketing tools and tactics that will work for your business.

Web design and creation

Your website is one of your most valuable business assets - IF it’s working hard for you. Too often I meet clients who have a pretty website, but it’s impossible to find and impossible to navigate or, worse still, impossible to understand what their business can do. I help you elevate your online presence with attractive yet functional websites that are tailored to your unique requirements.

Website Renos

Just like a house, sometimes there’s no need for a new website. We can just fix up the old one. Depending on your individual needs and your existing website, I can freshen up the look and feel of your website to make it work harder for you. Don’t let your dodgy looking website be the reason people don’t buy from you!


Often referred to as the ‘dark art’ of marketing, Search Engine Optimisation is simply working with your website to make sure Google and the other search engines understand what it is about so they can put it in front of your ideal customers. My packages include monthly reporting so you know exactly what I am doing to increase your ranking and keyword tracking so you can see what’s working.

Digital marketing

Depending on your needs we can discuss other ways I can help you implement your marketing strategy, from writing professional copy in your brand’s tone of voice, to responsive and data-led email campaigns to paid digital ads on Google, Facebook, Instagram, LinkedIn and even TikTok.

Freelance and Consulting

Having worked in a variety of small to medium businesses and a thriving comms agency, I am well versed in the art of jumping in when required! Quick to pick up on client needs, I am here to fill the gap when you need someone to manage a project, add an extra expert helping hand, or jump in when the workload increases (but your team hasn’t).

Right now I am offering a FREE 30 minute marketing strategy call.
Book in today to chat about: