Bringing the big
ideas to your
marketing strategy

Having a well-constructed marketing strategy is vital for success. It ensures that your resources are utilised efficiently and helps keep everyone focused.
What's the point of a marketing strategy?
An effective marketing strategy helps to put all the puzzle pieces together to form the big picture. Without it, your marketing activities could well be haphazard and ineffective.
By working together to create your strategy, you will understand your target audience and your competition, and stay up-to-date with market trends, resulting in a unique strategy that is aligned to your business and communicates effectively with your customers.

Your marketing strategy
Your marketing strategy document will provide implementable steps for you to take in order to clearly communicate your product or service with your target customer.
Depending on the package you choose, your marketing plan may include:
- Snapshot of your marketplace and your competitors
- Refining or identifying your unique selling propositions and the key messages that define your brand
- A deep dive into your ideal clients - who they are and how to communicate effectively with them
- Marketing strategy and campaign recommendations which, depending on your product and target audience may encompass digital marketing, PR, advertising and traditional promotional tools
- Identification of optimal communication channels that suit your brand and audience - EG. new marketing collateral, updated website etc and specific recommendations for changes or development
- Recommended priorities, activity schedule and budgets
What might your marketing strategy document involve?
Framework Development
First, I listen. We'll spend some time together, talking about your business and your customers. We'll talk about what has worked in the past, and what hasn't. Then we'll set some goals for your marketing into the future.
Defining Your Product
This is where we define your product from the customer's point of view. What are the key attributes or features of your product or service that differ from your competitors? What value does your product or service bring and what are the key messages we can use consistently through your marketing to bring that information to life?
Market and Competitor Research
Next, I'll delve deep into the marketplace you play in. Your strategy plan will include a report on what your competitors are doing and the current market trends. I'll detail where there may be new opportunities, or even threats on the horizon to consider.
Customer Profiling
I will define your ideal customer base. Who are they? What do they like? Where do they hang out? And, most importantly, how can you reach them effectively with your communications?
Marketing plan
This is the fun bit. I'll suggest the best and most cost effective marketing tools and tactics you can use to reach your target customer base. This is the action plan of promotions and marketing activities that will strategically place your brand and your product or service front of mind for your new and existing customers.
Implementation Plan
Finally we get to the nitty gritty. Your marketing strategy will include timelines, proposed budgets and a clear roadmap forward. It's here that we can talk about how I can help you implement your plan, or how I can connect you with my network of quality marketing experts to lend a hand.
Right now I am offering a FREE 30 minute marketing strategy call.
Book in today to chat about:
- your current marketing strategies - what's working and what isn't?
- what your ideal customers might be searching for on Google
- strategic ideas to make your business stand out!
- your possible next steps
Marketing Strategy Packages
Basic
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Fact finding consultation (up to 1.5hours)
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Your ideal client(s) defined
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Key messages
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Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market
Standard
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Fact finding consultation (up to 1.5hours)
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Competitor analysis (3x competitors)
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Your ideal client(s) defined
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Key messages
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Goals and KPIs defined
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Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market
Premium
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Fact finding consultation (up to 1.5hours)
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Existing marketing review
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Competitor analysis (3x competitors)
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Your ideal client(s) defined
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Key messages
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Goals and KPIs defined
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Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market
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Action plan and marketing calendar
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Budget allocation recommendations