The Ideas Dept.

Bringing the big
ideas to your
marketing strategy

Having a well-constructed marketing strategy is vital for success. It ensures that your resources are utilised efficiently and helps keep everyone focused.

What's the point of a marketing strategy?

An effective marketing strategy helps to put all the puzzle pieces together to form the big picture. Without it, your marketing activities could well be haphazard and ineffective. 

 

By working together to create your strategy, you will understand your target audience and your competition, and stay up-to-date with market trends, resulting in a unique strategy that is aligned to your business and communicates effectively with your customers. 

Your marketing strategy

Your marketing strategy document will provide implementable steps for you to take in order to clearly communicate your product or service with your target customer.

Depending on the package you choose, your marketing plan may include:

What might your marketing strategy document involve?

Framework Development

First, I listen. We'll spend some time together, talking about your business and your customers. We'll talk about what has worked in the past, and what hasn't. Then we'll set some goals for your marketing into the future.

Defining Your Product

This is where we define your product from the customer's point of view. What are the key attributes or features of your product or service that differ from your competitors? What value does your product or service bring and what are the key messages we can use consistently through your marketing to bring that information to life?

Market and Competitor Research

Next, I'll delve deep into the marketplace you play in. Your strategy plan will include a report on what your competitors are doing and the current market trends. I'll detail where there may be new opportunities, or even threats on the horizon to consider.

Customer Profiling

I will define your ideal customer base. Who are they? What do they like? Where do they hang out? And, most importantly, how can you reach them effectively with your communications?

Marketing plan

This is the fun bit. I'll suggest the best and most cost effective marketing tools and tactics you can use to reach your target customer base. This is the action plan of promotions and marketing activities that will strategically place your brand and your product or service front of mind for your new and existing customers.

Implementation Plan

Finally we get to the nitty gritty. Your marketing strategy will include timelines, proposed budgets and a clear roadmap forward. It's here that we can talk about how I can help you implement your plan, or how I can connect you with my network of quality marketing experts to lend a hand.

Right now I am offering a FREE 30 minute marketing strategy call.
Book in today to chat about:

Marketing Strategy Packages

Basic

$ 550
  • Fact finding consultation (up to 1.5hours)
  • Your ideal client(s) defined
  • Key messages
  • Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market

Standard

$ 750
  • Fact finding consultation (up to 1.5hours)
  • Competitor analysis (3x competitors)
  • Your ideal client(s) defined
  • Key messages
  • Goals and KPIs defined
  • Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market
Popular

Premium

$ 1200
  • Fact finding consultation (up to 1.5hours)
  • Existing marketing review
  • Competitor analysis (3x competitors)
  • Your ideal client(s) defined
  • Key messages
  • Goals and KPIs defined
  • Marketing strategy recommendations including website, SEO, Social media and other strategies relevant to your brand and target market
  • Action plan and marketing calendar
  • Budget allocation recommendations